During its long years of evolution, Movado has involved into one ot the most sough after and adored timepieces all over the globe. In English, the word “Movado” is denoted as “extrordinary, iconic timepiece”, which can be best displayed by its immense prevalence.
The history of Movado can be dated back to 1881, when it was set up by Achille Ditesheim. Ditesheim’s little six-person workshop grew so quickly that by 1897 it had about eighty watchmakers, making it one of the largest manufacturers of luxury watches in the entire country. And already the brand has earned a firm reputation for producing watches of great technological sophistication being one of the first companies to utilize advanced machinery rather than simple hand tools.
In a roughly fifteen-year period, Movado created one of the first digital wristwatches, as well as water-resistant timepieces in various styles and in 1945, they introduced the first ever automatic winding wristwatch called the Tempomatic.
In the Sixties, Movado introduced the timepiece that till this day is probably most closely associated with the brand itself, its classic Museum Watch.
The brand went through a bit of a slump in the Seventies but when it was acquired by the North American Watch Company, its fortunes began to turn – especially in America and by 1996 the North American Watch Company officially adopted the Movado name as its own, as it had already become its most popular brand.
And today, Movado is still one of the most popular and innovative luxury watch brands in America, and that condition is unlikely to change anytime soon.